{"title":"Registry Essentials","description":"","products":[{"product_id":"nosefrida","title":"NoseFrida the SNOTSUCKER","description":"\u003cp\u003eDoctor invented and recommended. Made in Sweden, the Frida NoseFrida is your go-to natural, hygienic baby booger buster. It's totally safe (for parents AND baby), so you can say \"sayonara\" to snotty noses.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHYGIENIC: Disposable filters are clinically proven to prevent the transfer of mucus or bacterial germs to the snot sucker when clearing stuffy noses. Replace filter after every use.\u003c\/li\u003e\n\u003cli\u003eCOMFORTABLE + NON-INVASIVE: NoseFrida creates a seal with the outside of the baby's nostril for gentle snotsucking.\u003c\/li\u003e\n\u003cli\u003eDISHWASHER SAFE: The blue nasal tube, red mouthpiece, and filter cap are top-rack dishwasher safe for easy cleaning.\u003c\/li\u003e\n\u003cli\u003ePEDIATRICIAN RECOMMENDED: BPA + Phthalate-free. Safe for all ages.\u003c\/li\u003e\n\u003cli\u003eBABY REGISTRY ESSENTIAL: Includes 1 NoseFrida and 4 Hygiene Filters\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Default Title","offer_id":45593782714688,"sku":"500001382","price":8.47,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/6238\/3424\/products\/CopyofCopyofNoseFrida_06.png?v=1690366400"},{"product_id":"windi","title":"Windi the GASPASSER","description":"\u003cp\u003eA natural solution for colic and gas, the Windi works instantly and does not require ingestion of any drops or medication. The Windi is a single-use tube that helps babies get rid of excess gas. Designed to be safe and effective, the Windi cannot harm your baby if used as instructed. Most pediatric professionals are familiar with the method of using a rectal thermometer to relieve gas and colic. The Windi is designed specifically for this purpose. The soft, pliable, hollow tube features a rounded tip that is long enough to reach past the muscle that prevents the release of the gas, and also has a stopper to prevent an insertion too far. Each package contains 10 disposable Windis.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eINVENTED BY A PEDIATRIC GASTROENTEROLOGIST: A hollow tube that safely, naturally, and instantly relieves gas and calms colic.\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eDESIGNED FOR YOUR BABY'S BOTTOM: The Windi is long enough to reach past the muscle that traps the gas and stimulates the sphincter, but has a stopper so you can't go too far.\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eALL NATURAL GAS \u0026amp; COLIC RELIEF: No drops or ingestible needed, making the Windi a great alternative.\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eSAFE + SANITARY: BPA + Latex-Free.\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003e10 PACK: Single-use gas relief tubes\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Default Title","offer_id":45593784189248,"sku":"500000007","price":6.85,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/6238\/3424\/products\/851877006844.jpg?v=1690366382"},{"product_id":"medifrida","title":"MediFrida the ACCU-DOSE PACIFIER","description":"\u003cp\u003eMediFrida delivers the full dose through a soft, familiar paci that sends medicine to the side of the cheek, as recommended by doctors, bypassing baby's taste buds to prevent spit-ups so baby swallows full dose. MediFrida is the only paci-style baby medicine dispenser that doubles as a real pacifier, so dosing doesn't disrupt baby's busy soothing schedule.\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNO MESS: Paci-style baby medicine dispenser sends medicine to the side of the cheek, as recommended by doctors, to prevent spit-ups.\u003c\/li\u003e\n\u003cli\u003eRIGHT DOSE: Ensures accurate dosing, every time, by bypassing baby's taste buds.\u003c\/li\u003e\n\u003cli\u003eCOMFORTABLE: Same familiar paci shape used in hospitals nationwide.\u003c\/li\u003e\n\u003cli\u003eMEDICINE MARKINGS: Features markings for common medicine doses and works with all standard oral syringes.\u003c\/li\u003e\n\u003cli\u003eDOUBLE DUTY: Pacifier tab allows it to double as a real pacifier after dosing.\u003c\/li\u003e\n\u003cli\u003eCPSC-APPROVED. Only paci-style dispenser that is CPSC-approved for use as a pacifier.\u003c\/li\u003e\n\u003cli\u003eBPA FREE: Both pacifier and syringe are BPA free and dishwasher safe making it easy to clean and safe to use.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Default Title","offer_id":45593787662656,"sku":"100000028","price":7.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/6238\/3424\/files\/Medifrida_1.jpg?v=1692787563"},{"product_id":"nosefrida-hygiene-filters","title":"NoseFrida HYGIENE FILTERS","description":"\u003cp\u003e100% WEIRD. 100% HYGIENIC. Disposable NoseFrida Hygiene Filters are clinically proven to prevent mucus or bacterial transfer for seamless snotsucking.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHYGIENIC: Disposable filters are clinically proven to prevent the transfer of mucus or bacterial germs to the snot sucker when clearing stuffy noses. Replace filter after every use.\u003c\/li\u003e\n\u003cli\u003e20 HYGIENE FILTERS: Replace hygiene filter after each use to maintain suction effectiveness of the NoseFrida and minimize moisture buildup.\u003c\/li\u003e\n\u003cli\u003eBETTER TOGETHER: For seamless snot sucking use these Hygiene Filters with Frida Baby's Nasal Aspirator NoseFrida The Snotsucker (not included).\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Default Title","offer_id":45593790873920,"sku":"500000003","price":2.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/6238\/3424\/files\/851877006141.jpg?v=1692786079"},{"product_id":"nosefrida-saline-snot-spray","title":"NoseFrida SALINE SNOT SPRAY","description":"\u003cdiv class=\"woocommerce-product-details__short-description\"\u003e\n\u003cp\u003eNoseFrida Saline Snot Spray is the all-natural, simple saline solution. And by simple we mean two ingredients - sea salt and water - that's all! The gentle formulation moisturizes nasal passages allowing for seamless snotsucking when used with the NoseFrida Nasal Aspirator. Our small applicator tip is specially designed for the tiniest of tots. Go ahead and spray away - use as often as needed without any harmful side effects!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"whats-inside-label\"\u003eWhat's Inside? \u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"whats-inside-val\"\u003eSaline Snot Spray (20ml)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Default Title","offer_id":45593793265984,"sku":"500000026","price":3.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/6238\/3424\/files\/1_79089f3f-fedc-4e58-8d61-b0aa815ba4e4.jpg?v=1692789718"},{"product_id":"breathefrida-the-3-in-1-humidifier-diffuser-nightlight","title":"BreatheFrida the 3-IN-1 HUMIDIFIER, DIFFUSER + NIGHTLIGHT","description":"\u003cdiv class=\"woocommerce-product-details__short-description\"\u003e\n\u003cp\u003e\u003cspan\u003eWhen baby's room is dryer than a philosophy lecture, it's time to turn on the \u003c\/span\u003eBreatheFrida 3-in-1 Humidifier\u003cspan\u003e and get some moisture back in the building. \u003c\/span\u003e\u003cspan\u003eThe ultimate triple threat, this humidifier also acts as a diffuser and nightlight!\u003c\/span\u003e\u003cspan\u003e Add a few drops of essential oils to naturally soothe and calm your little one and turn on the nightlight for bedtime visibility.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eCOOL MIST HUMIDIFIER: Uses the power of ultrasonic vibration to turn water into a cool hydrating mist that runs for up to 12 hours. Mist adjuster goes from gentle mist to tropical rainforest with a twist of the knob. The water tank is BPA free\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eDIFFUSER: Add Breath Frida Vapor Drops or any aromatherapy-grade essential oil for easier breathing - it covers up to 320 square feet with a 0.5 gallon tank.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eCOLOR CHANGING NIGHTLIGHT: Equipped with a range of nightlight colors for even more control over the dreamy ambiance.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eAUTO-STOP FEATURE: Designed to automatically turn off when the water runs out or the tank is removed.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e3-IN-1: Use humidifier, diffuser and nightlight all together, or individually.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"whats-inside-label\"\u003eWhat's Inside?\u003c\/span\u003e \u003c\/strong\u003e\u003cspan class=\"whats-inside-val\"\u003e1 Humidifier + Diffuser + Nightlight\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"text-decoration: underline; color: #4ac1e0;\" data-mce-style=\"text-decoration: underline; color: #4ac1e0;\"\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0162\/3257\/9120\/files\/FridaBaby_3-in-1_Humidifier_with_Diffuser_and_Nightlight.pdf?279059\" style=\"color: #4ac1e0;\" data-mce-href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0162\/3257\/9120\/files\/FridaBaby_3-in-1_Humidifier_with_Diffuser_and_Nightlight.pdf?279059\" data-mce-style=\"color: #4ac1e0;\"\u003eProduct Manual\u003c\/a\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Default Title","offer_id":45593797787968,"sku":"100000051","price":24.74,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/6238\/3424\/products\/Humidifier_Hero_2_8fe5c765-dff8-4d9d-aa51-63fcab3f1cb9.jpg?v=1690366198"},{"product_id":"dermafrida-the-skinsoother","title":"DermaFrida the SKINSOOTHER","description":"\u003cdiv class=\"woocommerce-product-details__short-description\"\u003e\n\u003cp\u003ePrevent resting itch face and kick dry skin, cradle cap + eczema to the curb! DermaFrida the SkinSoother is a baby spa in the palm of your hand, keeping baby's biggest organ, the skin! healthy, flake-free and soft as wait for it.. a baby's butt.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"whats-inside-cont\"\u003e\n\u003cstrong\u003e\u003cspan class=\"whats-inside-label\"\u003eWhat's Inside?\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"whats-inside-val\"\u003e2 Baby Bath Brushes + 1 on-the-go storage case\u003c\/span\u003e\n\u003c\/div\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Default Title","offer_id":45752317968704,"sku":"100000033","price":7.09,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/6238\/3424\/files\/1_5cf78912-1c4f-4cdb-9770-f7a718656f13.jpg?v=1692788331"},{"product_id":"baby-basics-kit-youll-actually-use","title":"Baby Basics Kit (YOU'LL ACTUALLY USE)","description":"\u003cdiv class=\"woocommerce-product-details__short-description\"\u003e\n\u003cp\u003eWhether you've got a baby at home or a baby shower on the schedule, the Baby Basics Kit is the bringing-up-baby must-have. Bust stubborn boogers, free trapped farts, cut those claws, and kick cradle cap to the curb with the ingenious tools inside! Basically, the Baby Basics Kit has everything a parent needs to keep baby healthy + clean from head to toes.\u003c\/p\u003e\n\u003cp\u003eFor 0+ Months\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"whats-inside-label\"\u003eWhat's Inside?\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"whats-inside-val\"\u003e1 NoseFrida \u0026amp; 4 Hygiene Filters, 5 Windi the GassPasser tubes, 1 NailFrida the SnipperClipper Set, 1 DermaFrida the SkinSoother, 1 Keep-It-All-In-One-Case Zippered Pouch\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Default Title","offer_id":45593803751744,"sku":"500000662","price":24.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/6238\/3424\/products\/02_09_Fridababy17674-done_copy_218676fb-7641-42e6-ae72-6f40865de041.jpg?v=1690366149"},{"product_id":"easy-grip-nail-scissors","title":"Easy Grip Nail Scissors","description":"\u003cdiv class=\"gmail_default\"\u003eNail Scissors take the fear out of cutting the tiniest talons. Safe, rounded blade tips help you snip precisely, while an ergonomic, non-slip handle gives total trimming control so you can nail every mani and pedi.\u003c\/div\u003e\n\u003cdiv class=\"gmail_default\"\u003e \u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"gmail_default\"\u003eMAGIC TOUCH: Rounded blade tips help snip without nicks.\u003c\/div\u003e\n\u003cdiv class=\"gmail_default\"\u003eTACKLE TRIMMING: Asymmetrical handles allow for either left or right-handed users for total trimming control.\u003c\/div\u003e\n\u003cdiv class=\"gmail_default\"\u003eGET A GRIP: Ergonomic grip for complete control without forcing your fingers into tiny handles.\u003c\/div\u003e\n\u003cdiv class=\"gmail_default\"\u003eFIDGET FRIENDLY: 2-in-1 grip and safety case that baby can hold for easier trimming.\u003c\/div\u003e\n\u003cdiv class=\"gmail_default\"\u003eCLEAN CUT: BPA-free and Stainless steel blades.\u003c\/div\u003e\n\u003cdiv class=\"gmail_default\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"gmail_default\"\u003e\n\u003cstrong\u003eWhat's Inside?\u003c\/strong\u003e 1 Nail Scissor + 1 Grip \u0026amp; Safety Case Easy Grip\u003c\/div\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Default Title","offer_id":45593826951488,"sku":"100000059","price":4.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/6238\/3424\/files\/1_ca85656e-d586-4adc-98f1-faf780aada8f.jpg?v=1692792577"},{"product_id":"the-ultimate-baby-essentials-kit","title":"Ultimate Baby Kit","description":"\u003cp\u003eBe ready for anything baby throws your way. The Ultimate Baby Kit is your one-stop, curated assortment of fuss-busting solutions, including ten health and wellness, grooming, and teething must-haves. Whether you need to conquer congestion, tame their mane, or soothe sore gums, consider yourself armed and ready. Plus a \"Keep-It-All-In-Place\" Case helps you keep your [kit] together when on the go. It's our biggest, most comprehensive baby kit aka the ultimate baby shower gift and registry essential. \u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eREGISTRY MUST-HAVE: Our biggest kit with everything new parents actually need with 10 go-to fuss-busters at a great value\u003c\/li\u003e\n\u003cli\u003eSICK-DAY ESSENTIALS: Three essentials to provide relief to a sick or congested baby: NoseFrida the SnotSucker clears away mucus, the MediFrida Accu-Dose Paci delivers the right dose without spitup, and the Quick-Read Rectal Thermometer gets a temp in 10 seconds\u003c\/li\u003e\n\u003cli\u003eGASSY TUMMY: Meet Windi the Gaspasser, a hollow tube that safely, naturally, and instantly relieves gas and calms colic. It's long enough to reach past the muscle that traps the gas and stimulate the sphincter and has a stopper so you can’t go too far.\u003c\/li\u003e\n\u003cli\u003eCLAW-TRIMMING: NailFrida the SnipperClipper Set includes a uniquely designed nail clipper with a safety spyhole that lets you see exactly what you're cutting. Its curved, overlapping blades allow for safe, smooth, and silent snipping, and the uniquely shaped file is perfect for newborn nails.\u003c\/li\u003e\n\u003cli\u003eSKIN SOOTHING + MANE TAMING: DermaFrida the SkinSoother, a 100% silicone brush, helps remove dry skin, cradle cap + eczema. A head-hugging, soft-bristled brush and styling comb keep hair under control.\u003c\/li\u003e\n\u003cli\u003eTEETHING: Soothe sore gums two ways. SmileFrida the Finger Toothbrush is double-sided to get the top and bottom gums at once and protects grown-up fingers when baby chomps down. The Not-Too-Cold-To-Hold Teether has a stay-warm handle for baby to hold, with two double-sided, chillable gum massagers for instant relief.\u003c\/li\u003e\n\u003cli\u003eINCLUDES: NoseFrida the SnotSucker, (10) Windi the Gaspasser, MediFrida Accu-Dose Paci, Quick-Read Rectal Thermometer, 3-in-1 Nose, Nail + Ear Picker, NailFrida the SnipperClipper, DermaFrida the SkinSoother, Head-Hugging Hairbrush + Comb, SmileFrida the Finger Toothbrush, Not-Too-Cold-To-Hold Teether, \"Keep-It-All-In-Place\" Case\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Default Title","offer_id":45752248664384,"sku":"500001221","price":59.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/6238\/3424\/products\/UBK_01.jpg?v=1690364834"},{"product_id":"breastmilk-alcohol-detection-test-strips","title":"Breastmilk Alcohol Detection Test Strips","description":"\u003cdiv\u003eWhen you've had a drink or two, screen your breastmilk to be sure it's booze-free before nursing again. Just add a few drops of breast milk, wait two minutes and get peace of mind. The easy, reliable way to know if your milk is spiked. \u003cbr\u003e\n\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003ePEACE OF MIND: Easily test if your milk is booze-free and safe for baby\u003c\/li\u003e\n\u003cli\u003e2 MINUTE RESULTS: Fast detection results\u003c\/li\u003e\n\u003cli\u003eON-THE-GO OR AT HOME: Small \u0026amp; individually packaged so you can test wherever you are\u003c\/li\u003e\n\u003cli\u003eEASY TO READ: Simple \u0026amp; seamless detection results\u003c\/li\u003e\n\u003cli\u003eACCURATE: Accurate, science-backed results so you can skip pumping and dumping\u003c\/li\u003e\n\u003cli\u003eCONTENTS: 15 strips\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Default Title","offer_id":45752250958144,"sku":"100001399","price":13.39,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/6238\/3424\/products\/BreastMilkTestStrips.jpg?v=1690364874"},{"product_id":"mobile-medicine-cabinet","title":"Mobile Medicine Cabinet","description":"\u003cdiv\u003eWe bento-ver backwards to create a Frida storage system that plays nicely in your drawers and in the diaper bag. Meet the Mobile Medicine Cabinet. Separate its layers in your nursery drawers to keep fuss-busting essentials easily accessible. When you're ready to take baby out on the town, pack it, stack it and strap it to keep everything together while on-the-go. We loaded it up with NoseFrida + Filters, MediFrida, Rectal Thermometer + a removable pouch so you're prepped for baby's snotty, under-the-weather moments no matter where they happen. Plus, the removable silicone pouch is perfect for storing baby meds or must-haves.\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003ePORTABLE: Drawer-to-diaper bag storage system for baby's wellness essentials\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eLOADED: Stocked with NoseFrida + filters, MediFrida, Rectal Thermometer + removable pouch\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eSTACKED: Three layers with airtight lids that stack in any order\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eADJUSTABLE: Carry two or three layers together while on-the-go with the silicone strap\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eHANDLED: Silicone carrying strap for easier portability\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Default Title","offer_id":45752272453952,"sku":"500000667","price":40.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/6238\/3424\/products\/MMM_01.jpg?v=1690365147"},{"product_id":"adjustable-keep-cool-pregnancy-pillow","title":"Adjustable Keep-Cool Pregnancy Pillow","description":"\u003cstyle type=\"text\/css\" data-mce-fragment=\"1\"\u003e\u003c!--\ntd {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cp\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"No matter how far along you are, finding a comfortable sleep position during pregnancy can feel near impossible. Give yourself some much-needed sleep with the Adjustable Keep-Cool Pregnancy Pillow. Step aside, static pillow shape! Twist, bend and squish into whichever position gives the support you need during the day + night.\"}' data-sheets-userformat='{\"2\":5057,\"3\":{\"1\":0},\"9\":0,\"10\":1,\"11\":4,\"12\":0,\"15\":\"Arial\"}' data-mce-fragment=\"1\"\u003eNo matter how far along you are, finding a comfortable sleep position during pregnancy can feel near impossible. Give yourself some much-needed sleep with the Adjustable Keep-Cool Pregnancy Pillow. Step aside, static pillow shape! Twist, bend and squish into whichever position gives the support you need during the day + night.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eADJUSTABLE: Jointed pillow can be twisted, bend and squished into C,I,L + U-shapes for the support you need throughout pregnancy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eCOOLING, BREATHABLE: Micro-bead filling allows heat to pass right on through.\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eCOMFORT FABRIC: Soft stretch on one side, non-stretch on the other for your choice of belly support\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003e2-IN-1 DESIGN: Short and long inner pillows offer unique all-over adjustability, twist or separate the adjustable band to find your ideal support.\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eCOMPACT - Adaptable design doesn't take up the whole bed and easy to store in bag for travel.\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eCARE: Machine wash cover in cold with like colors on gentle or delicate cycle. 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We sink it's pretty neat.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFLEXIBLE + COMPACT: Foldable bath fits most sink sizes + shapes\u003c\/li\u003e\n\u003cli\u003eSAFE + COMFY: Soft origami shape cradles and supports baby\u003c\/li\u003e\n\u003cli\u003eEASY SETUP: Two snaps and you're ready to bathe\u003c\/li\u003e\n\u003cli\u003eEASY CLEAN: Quick dry cushion is machine washable and hangs to dry\u003c\/li\u003e\n\u003cli\u003eSTOWS AWAY: Folds for easy storage + portability\u003c\/li\u003e\n\u003cli\u003eCONTENTS: 1 Bather\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Default Title","offer_id":45752288674112,"sku":"100001008","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/6238\/3424\/products\/810028771024.jpg?v=1690365436"},{"product_id":"grow-with-me-bathtub","title":"4-in-1 Grow-With-Me Bath Tub","description":"\u003cp\u003eBathing baby can be a pain in the splash without the right tub. 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It's a bath made in heaven!\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1 TUB 4 POSITIONS: Supports kiddos from newborn to toddler bath stages\u003c\/li\u003e\n\u003cli\u003eCOMFY: Smart sling cradles newborns comfortably\u003c\/li\u003e\n\u003cli\u003eSAFE + SECURE: Smart sling seat bar keeps your little one in place\u003c\/li\u003e\n\u003cli\u003eSMART SLING: two-sided hammock with stay-put hooks and machine-washable, quick-dry material\u003c\/li\u003e\n\u003cli\u003eCONVENIENT CLEAN: easy-release drain plugs, drying hook + no-slip feet\u003c\/li\u003e\n\u003cli\u003eCONTENTS: 1 Bathtub + Adjustable Smart Sling\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Default Title","offer_id":45752289788224,"sku":"500001036","price":34.09,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/6238\/3424\/products\/810028771000.jpg?v=1690365457"},{"product_id":"frida-mom-motherloaded-hospital-bag","title":"Frida Mom Motherload[ed] Hospital Bag","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Send stress packing with our complete labor + delivery, postpartum recovery and beyond-baby essentials bag. 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The s%*t a new mama will actually need for the hospital, thoughtfully curated and pre-packed, so she can skip the last minute dash. Our most comprehensive kit makes the perfect mom-forward shower gift to give and receive.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e•NEW MOM MUST-HAVE: Be motherhood prepared with the s%*t you'll really need\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e•LABOR + DELIVERY: Gown and Grip Socks\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e•POSTPARTUM RECOVERY REGIMEN: Peri Bottle, 4 Disposable Underwear, 3 Instant Ice Maxi Pads, 6 Postpartum Pads, 24ct Perineal Cooling Liners and Perineal Healing Foam\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e•BOOB, BODY, BABY CARE: Nipple Balm and Skip the Shower Wipes for mom. 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