{"title":"New Arrivals","description":"","products":[{"product_id":"nosefrida-the-snotsucker-saline-kit","title":"NoseFrida the SNOTSUCKER SALINE KIT","description":"\u003cp\u003e\u003cspan\u003eKeep your little one's nostrils clear naturally with the Fridababy NoseFrida Saline Kit, the all-in-one stuffy nose solution for babies. Includes the Snotsucker nasal aspirator, disposable hygiene filters, and the NoseFrida Saline Snot Spray.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHYGIENIC: Disposable filters are clinically proven to prevent the transfer of mucus or bacterial germs to the snot sucker when clearing stuffy noses. Replace filter after every use. (10 Count)\u003c\/li\u003e\n\u003cli\u003eCOMFORTABLE + NON-INVASIVE: NoseFrida creates a seal with the outside of the baby's nostril for gentle snotsucking.\u003c\/li\u003e\n\u003cli\u003eTWO INGREDIENT SALINE: Natural sea salt and purified water specially formulated for small noses. No alcohol, medicine or other additives. (20 ml)\u003c\/li\u003e\n\u003cli\u003eDISHWASHER SAFE: The blue nasal tube, red mouthpiece, and filter cap are top-rack dishwasher safe for easy cleaning.\u003c\/li\u003e\n\u003cli\u003eBOOGIE BUNDLE: Includes 1 NoseFrida the Snotsucker with 10 Extra Hygiene Filters and All-Natural Saline Nasal Spray (20 ml)\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Default Title","offer_id":45593792708928,"sku":"500000009","price":12.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/6238\/3424\/files\/851877006004_1.jpg?v=1692786219"},{"product_id":"breathe-easy-kit-the-sick-day-essentials","title":"Breathe Easy Kit the SICK DAY ESSENTIALS","description":"\u003cdiv class=\"woocommerce-product-details__short-description\"\u003e\n\u003cp\u003eBaby all stuffed up? The Breathe Easy Kit has everything you need to rid your little ones nose of boogers, mucus and snot. BreatheFrida Vapor Wipes clean up boogies on-the-go, while the organic Vapor Rub is no  mess chest balm to help baby breathe easy. Plus the organic Vapor Drops soothe with natural essential oils that are safe for sensitive skin.\u003c\/p\u003e\n\u003cp\u003eFor 3+ Months\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"whats-inside-label\"\u003eWhat's Inside?\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"whats-inside-val\"\u003e12 Vapor Wipes, 1 0.5 oz Vapor Rub stick, 1 9.5 ml Vapor Drops Bottle\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Default Title","offer_id":45593797361984,"sku":"500000666","price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/6238\/3424\/products\/BreatheEasy_Kit_Front_317091eb-2e1f-4600-8574-f6e139f8c26f.jpg?v=1690366206"},{"product_id":"baby-basics-kit-youll-actually-use","title":"Baby Basics Kit (YOU'LL ACTUALLY USE)","description":"\u003cdiv class=\"woocommerce-product-details__short-description\"\u003e\n\u003cp\u003eWhether you've got a baby at home or a baby shower on the schedule, the Baby Basics Kit is the bringing-up-baby must-have. Bust stubborn boogers, free trapped farts, cut those claws, and kick cradle cap to the curb with the ingenious tools inside! Basically, the Baby Basics Kit has everything a parent needs to keep baby healthy + clean from head to toes.\u003c\/p\u003e\n\u003cp\u003eFor 0+ Months\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"whats-inside-label\"\u003eWhat's Inside?\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"whats-inside-val\"\u003e1 NoseFrida \u0026amp; 4 Hygiene Filters, 5 Windi the GassPasser tubes, 1 NailFrida the SnipperClipper Set, 1 DermaFrida the SkinSoother, 1 Keep-It-All-In-One-Case Zippered Pouch\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Default Title","offer_id":45593803751744,"sku":"500000662","price":24.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/6238\/3424\/products\/02_09_Fridababy17674-done_copy_218676fb-7641-42e6-ae72-6f40865de041.jpg?v=1690366149"},{"product_id":"sick-day-prep-kit-the-superhero-survival-sidekit","title":"Sick Day Prep Kit the SUPERHERO SURVIVAL SIDEKIT","description":"\u003cdiv class=\"woocommerce-product-details__short-description\"\u003e\n\u003cp\u003eWhen baby goes viral (and not in the millions of followers way), there's no time to fuss around. 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We recommend stocking up\u003cspan\u003e \u003c\/span\u003e\u003ci\u003ebefore \u003c\/i\u003eillness hits so you're ready to play Nurse at a moment's notice.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"whats-inside-label\"\u003eWhat's Inside?\u003c\/span\u003e \u003c\/strong\u003e\u003cspan class=\"whats-inside-val\"\u003e1 NoseFrida, 4 Hygiene Filters, 1 MediFrida Medicine Dispenser + Pacifier, 1 Standard Oral Medicine Syringe, 1 BreatheFrida with 12 Wipes, 1 BreatheFrida Vapor Rub Chest Balm\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Default Title","offer_id":45593804210496,"sku":"500000663","price":21.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/6238\/3424\/products\/FB_Web_sick-day_front_612aa99a-9479-43ad-bac6-0ef440e99bba.jpg?v=1690366128"},{"product_id":"postpartum-recovery-essentials-kit","title":"Postpartum Recovery Essentials Kit","description":"\u003cp\u003e\u003cspan\u003eThe bathroom recovery regimen you won't want to pee without. 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This is the motherload of postpartum must-haves, from first contractions to first post-baby toilet trip. Just pack in your hospital bag and you're good to go!\u003cbr\u003e \u003cbr\u003e5-STEP POSTPARTUM RECOVERY REGIMEN: This kit includes all 5 steps of the Frida Mom Postpartum Recovery Regimen to cleanse, wear, cool and absorb, soothe and relieve pain in the perineal area.\u003cbr\u003ePERFECT GIFT FOR MOM-TO-BE: Perfectly packaged for registry and shower gifting for a mom-to-be.\u003cbr\u003eREGISTRY MUST-HAVE: This deluxe kit has everything mom needs for labor and delivery + postpartum.\u003cbr\u003e \u003cbr\u003e WHAT'S INSIDE\u003c\/p\u003e\n\u003cp\u003eDelivery and Nursing Gown (1 gown) - One Size, fits XS-XL\u003cbr\u003eLabor and Delivery Socks (1 pair)\u003cbr\u003eUpside Down Peri Bottle (1 peri bottle)\u003cbr\u003eDisposable Postpartum Underwear (4 pairs) - Size Regular, Waist 28\" - 42\"\u003cbr\u003eInstant Ice Maxi Pads (4 pads)\u003cbr\u003ePerineal Cooling Pad Liners (24 witch hazel liners)\u003cbr\u003ePerineal Healing Foam (net 5 fl. oz.)\u003cbr\u003eToilet-top storage caddy and carry case\u003c\/p\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Default Title","offer_id":45593810469184,"sku":"500000793","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/6238\/3424\/files\/500000793.jpg?v=1692800963"},{"product_id":"ovulation-and-pregnancy-test-track-set","title":"Ovulation and Pregnancy Test + Track Set","description":"\u003ctable width=\"100\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd width=\"100\"\u003e\n\u003cp\u003eThe Frida Fertility Ovulation and Pregnancy Test + Track Set is a reimagined daily tracking system, designed with the discretion, accuracy and simplicity that you need + want while TTC. So you can test and know when your 24-48 hour babymaking window is open to maximize your chances of conceiving. Then, find out if you're pregnant with 99% accuracy and 5-6 days before your period. \u003c\/p\u003e\n\u003cp\u003e•HOW IT WORKS: Test and know when your 24-48 hour babymaking window (aka LH surge) is open to maximize your chances of conceiving. No more hacks or guesswork required.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003e•WTF IS LH?: Cause you might not know... When the Luteinizing Hormone [LH] in your body begins to rise, it signals to your brain that it’s time to release an egg. \u003cbr data-mce-fragment=\"1\"\u003eBecause the timing is different for everyone, tracking your LH levels helps detect your 24-48 hour most fertile window.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003e•OVULATION TEST: Detect in 3 minutes with over 99% accuracy and use our easy tracking system to find your 2 most fertile days.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003e•PREGNANCY TEST: Detect in 5 minutes with over 99% accuracy 6 days before your missed period.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003e•COLLAPSABLE PEE CUP: Portable + reusable so you can take it wherever you test, no pee on your hand again.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Default Title","offer_id":45752240079168,"sku":"500001264","price":16.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/6238\/3424\/products\/Ovulation_PregnancyTestandTrackSet_Ecomm_AMZ_1.3.jpg?v=1690364657"},{"product_id":"frida-fertility-pre-conception-supplement-set-60-capsules-30-day-supply","title":"Pre-Conception Supplement Set","description":"\u003cp\u003eThe Frida Fertility Pre-Conception Supplement Set contains a curated blend to kickstart your babymaking journey - whether you're bringing eggs or sperm to the party. 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Made without preservatives, gluten-free, non GMO and vegetarian.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e• FEMALE BLEND: Made with key ingredients to maintain and support Egg Function [Zinc, Selenium], Ovarian Reserve [CoQ10], Regular Menstrual Cycle [Chaste Tree Berry], Early Fetal Development [Folate].\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003e• MALE BLEND: Made with key ingredients to maintain and support Sperm Health [Folate, B12], Sperm Function [CoQ10], Sperm Structure [Zinc, Vitamin C], Testosterone Levels [Ashwagandha, Fenugreek].\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003e• HOW IT WORKS: A curated blend to kickstart your babymaking journey - whether you're bringing eggs or sperm to the party.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003e• MADE WITH: No Preservatives, No Gluten, Non GMO and Vegetarian\u003c\/p\u003e\n\u003cp\u003e• CONTENTS: Each bottle is filled with 60 capsules, 30-day supply\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003e• MADE IN the USA: Locally and globally sourced ingredients\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cbr\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Default Title","offer_id":45752244830528,"sku":"500001265","price":27.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/6238\/3424\/products\/01_Pre-conceptionSupplementSet_Ecomm_hero_1.jpg?v=1690364746"},{"product_id":"fart-freeing-essentials","title":"Fart Freeing Essentials","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eTrapped farts are a pain in the gas. Tackle babe's tummy troubles hands-on with Fart Freeing Essentials, the digestive duo that gets s%*t done. Release gas and calm colic instantly with Windi the Gaspasser, a natural doctor-invented solution that does not require ingestion of any drops or medication. Most pediatric professionals are familiar with the method of using a rectal thermometer to relieve gas, colic, and constipation, and the Windi is designed specifically for this purpose. The soft, pliable, hollow tube features a rounded tip that is long enough to reach past the muscle that prevents the release of the gas, and also has a parent-proof stopper to prevent an insertion too far. Designed to be safe and effective, the Windi cannot harm your baby if used as instructed. And when baby's fussy from trapped gas in their tummy, try a belly massage with Gassy Belly Rub, a balm that's gentle on skin but tough on toots. Made with newborn-safe ingredients, Gassy Belly Rub can be used for a soothing nightly ritual to help calm your little one into sleep time. Just rub on, massage in, and get the gas flowin'. Use Windi and Gassy Belly Rub on their own or together to get a big release - so you can finally get some relief.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eFREE THE FARTS: With two different ways to tackle toots, you'll be ready for any gassy situation. Use the solutions separately or together. \u003cbr\u003e\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eWINDI THE GASPASSER: Invented by a pediatric gastroenterologist, these single-use hollow tubes safely, naturally and instantly relieve gas and calm colic. \u003cbr\u003e\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eSAFE + EFFECTIVE: Windi the Gaspasser is long enough to reach past the muscle that traps the gas and stimulates the sphincter, but has a parent-proof stopper so you can't go too far.\u003cbr\u003e\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eALL NATURAL GAS + COLIC RELIEF: Windi the Gaspasser is BPA and Latex-Free and a great alternative to gas drops or ingestible solutions.\u003cbr\u003e\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eGASSY BELLY RUB: Made with natural oils that won't irritate sensitive skin, this hypoallergenic rub glides on smoothly and warms as you massage, so you can give belly massages that help gas bubbles make their way out of baby's system. \u003cbr\u003e\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eNO BS INGREDIENTS: Gassy Belly Rub is made without phthalates, sulfates, synthetic fragrances, dyes, or formaldehyde. \u003cbr\u003e\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eINCLUDES: (10) Single-use Windi the Gaspasser tubes, (1) Gassy Belly Rub (Net Wt. 1.1 oz (30g))\u003c\/p\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Default Title","offer_id":45752245387584,"sku":"500001202","price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/6238\/3424\/products\/fartfreeingessentials1.jpg?v=1690364756"},{"product_id":"the-ultimate-baby-essentials-kit","title":"Ultimate Baby Kit","description":"\u003cp\u003eBe ready for anything baby throws your way. The Ultimate Baby Kit is your one-stop, curated assortment of fuss-busting solutions, including ten health and wellness, grooming, and teething must-haves. Whether you need to conquer congestion, tame their mane, or soothe sore gums, consider yourself armed and ready. Plus a \"Keep-It-All-In-Place\" Case helps you keep your [kit] together when on the go. It's our biggest, most comprehensive baby kit aka the ultimate baby shower gift and registry essential. \u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eREGISTRY MUST-HAVE: Our biggest kit with everything new parents actually need with 10 go-to fuss-busters at a great value\u003c\/li\u003e\n\u003cli\u003eSICK-DAY ESSENTIALS: Three essentials to provide relief to a sick or congested baby: NoseFrida the SnotSucker clears away mucus, the MediFrida Accu-Dose Paci delivers the right dose without spitup, and the Quick-Read Rectal Thermometer gets a temp in 10 seconds\u003c\/li\u003e\n\u003cli\u003eGASSY TUMMY: Meet Windi the Gaspasser, a hollow tube that safely, naturally, and instantly relieves gas and calms colic. It's long enough to reach past the muscle that traps the gas and stimulate the sphincter and has a stopper so you can’t go too far.\u003c\/li\u003e\n\u003cli\u003eCLAW-TRIMMING: NailFrida the SnipperClipper Set includes a uniquely designed nail clipper with a safety spyhole that lets you see exactly what you're cutting. Its curved, overlapping blades allow for safe, smooth, and silent snipping, and the uniquely shaped file is perfect for newborn nails.\u003c\/li\u003e\n\u003cli\u003eSKIN SOOTHING + MANE TAMING: DermaFrida the SkinSoother, a 100% silicone brush, helps remove dry skin, cradle cap + eczema. A head-hugging, soft-bristled brush and styling comb keep hair under control.\u003c\/li\u003e\n\u003cli\u003eTEETHING: Soothe sore gums two ways. SmileFrida the Finger Toothbrush is double-sided to get the top and bottom gums at once and protects grown-up fingers when baby chomps down. The Not-Too-Cold-To-Hold Teether has a stay-warm handle for baby to hold, with two double-sided, chillable gum massagers for instant relief.\u003c\/li\u003e\n\u003cli\u003eINCLUDES: NoseFrida the SnotSucker, (10) Windi the Gaspasser, MediFrida Accu-Dose Paci, Quick-Read Rectal Thermometer, 3-in-1 Nose, Nail + Ear Picker, NailFrida the SnipperClipper, DermaFrida the SkinSoother, Head-Hugging Hairbrush + Comb, SmileFrida the Finger Toothbrush, Not-Too-Cold-To-Hold Teether, \"Keep-It-All-In-Place\" Case\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Default Title","offer_id":45752248664384,"sku":"500001221","price":59.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/6238\/3424\/products\/UBK_01.jpg?v=1690364834"},{"product_id":"all-in-one-potty-kit","title":"All-in-One Potty Kit","description":"\u003cp\u003eThe All-in-One Potty Kit is loaded with all the essential tools and tips for potty-training success. 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Super-absorbent pad soaks up to 5 fl oz and makes cleanup easy.\u003c\/li\u003e\n\u003cli\u003ePOTTY MESS MATS: Includes 1 disposable mess mat with waterproof backing to protect floors. Gentle adhesive keeps mats in place, and super-absorbent material soaks up liquid that misses the potty.\u003c\/li\u003e\n\u003cli\u003ePROFESSIONAL GOOD INSIDE POTTY GUIDE: Exclusive potty-learning guide from clinical psychologist Dr. Becky, with tips for how to help your kid transition out of diapers and instill long-term independence\u003c\/li\u003e\n\u003cli\u003eCONTENTS: (1) 3-in-1 Grow-With-Me Potty + Toilet Topper + Step Stool, 1 Sink Step Stool, 3 Potty Liners, 1 Mess Mat, 1 Professional Potty Guide\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Default Title","offer_id":45752264032576,"sku":"500001224","price":35.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/6238\/3424\/products\/01_All-In-OnePottyKit.jpg?v=1690364946"},{"product_id":"personal-pregnancy-care-kit","title":"Pregnancy Body Skincare Relief Set","description":"\u003cp\u003eFrom aching muscles to itchy, dry skin, there's a whole host of discomforts you'll endure throughout pregnancy. We've got the relief all in one handy kit to cool tired legs and feet, calm + hydrate dry skin and even prep your perineum for the big \"home stretch\" - AKA delivery day \u0026amp; beyond. \u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e• IN-SHOWER LOTION: Skip the after-shower lotion sesh + turn shower time into moisture time with Shea Butter + Grapeseed\u003c\/li\u003e\n\u003cli\u003e• STRETCH PREP BALM: Vitamin E helps skin work up its built-in elasticity to help reduce the appearance of stretch marks and eases stretching by moisturizing perineal skin\u003c\/li\u003e\n\u003cli\u003e• NO-FRICTION STICK: Glides on to reduce friction on the body\u003c\/li\u003e\n\u003cli\u003e• LEG + FOOT SWELL SPRAY: Brings instant cooling comfort + Vitamin E + Squalane\u003c\/li\u003e\n\u003cli\u003e• NO PHTHALATES + PARABENS: And no artificial fragrances, dyes or alcohol.\u003c\/li\u003e\n\u003cli\u003e• DERMATOLOGIST-TESTED: So you know it’s legit for your skin\u003c\/li\u003e\n\u003cli\u003e• NOT TESTED ON ANIMALS\u003c\/li\u003e\n\u003cli\u003e• INCLUDED: 6 oz Bump + Body In-Shower Lotion, 2.5 oz Stretch Prep Balm, 1.7 oz No-Friction Stick, 3.4 oz Legs + Foot Swell Spray\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Default Title","offer_id":45752264786240,"sku":"500001217","price":33.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/6238\/3424\/products\/01_PC_Kit_Ecomm_FOP.jpg?v=1690365001"},{"product_id":"perineal-belly-stretch-prep","title":"Stretch Prep Balm for Stretch Marks \u0026 Perineum - 2.5 oz","description":"\u003cp\u003eWhether you're trying to avoid stretch marks or helping those hard-working parts get set for delivery, the Stretch Prep Balm lets you level set the stretch from pregnancy to D-day. Nourishing emollients plus Vitamin E hook up to support skin’s elasticity where it counts. Plus the no-mess applicator and gel to oil formula makes application easy breezy.\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eLEVEL SET THE STRETCH: Vitamin E helps skin work up its built-in elasticity to help avoid stretchmarks and promote perineal stretching\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003ePERINEUM + STRETCH MARKS: Reduce the appearance of stretch marks and prep for perineal massages\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eSAFE + GENTLE: Specially formulated to be safe for pregnancy skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eNO MINERAL OR SYNTHETIC OILS: Using instead nourishing coconut oil, sunflower oil and beeswax\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eNO ADDED PHTHALATES OR SYNTHETIC FRAGRANCES: And never any added no synthetic fragrances, dyes, formaldehyde, or parabens either.\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eDERMATOLOGIST-TESTED: So you know it’s legit for your skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eNOT TESTED ON ANIMALS: Cruelty-free\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eNET WEIGHT: 2.5 ounces\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Default Title","offer_id":45752265113920,"sku":"100001303","price":8.7,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/6238\/3424\/products\/01_PC_StretchPrepBalm_FOP-LidOn.jpg?v=1690365024"},{"product_id":"c-section-recovery-kit","title":"C-Section Recovery Kit","description":"\u003cp\u003eThis kit is for you. Whether you planned a C-Section or not, your post-op bod deserves some special attention. A curated kit designed with C-Section mamas in mind, it includes every day-to-night essential you'll need for a smooth recovery from hospital to home.\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eINCLUDES 1 Upside Down Peri Bottle for bathroom trips, 4 Disposable C-Section Postpartum Underwear, 1 Postpartum Abdominal Support Binder, 10 Skip The Shower Wipes, 4 Silicone Scar Patches. Plus, keep it all together in the included Bathroom Essentials Bag and comfy Grip Socks.\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eNEW MOM MUST-HAVES: This prep kit includes every day-to-night essential mama needs for a smooth recovery from hospital to home.\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e•\u003c\/span\u003eSIZE: Latex-free microfiber Disposable C-Section Postpartum Underwear fits waist 28-42\", Postpartum Abdominal Support Binder fits waist 29-46\"\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eSOLD SEPARATELY: \u003cspan style=\"text-decoration: underline;\"\u003e\u003cspan style=\"color: #cb8bda;\"\u003e\u003ca style=\"color: #cb8bda; text-decoration: underline;\" title=\"C-Section Recovery Band\" href=\"https:\/\/frida.com\/products\/c-section-recovery-band\" target=\"_blank\"\u003eC-Section Recovery Band \u003c\/a\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Default Title","offer_id":45752270061888,"sku":"500001206","price":69.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/6238\/3424\/products\/CSection_Kit_1.jpg?v=1690365105"},{"product_id":"mobile-medicine-cabinet","title":"Mobile Medicine Cabinet","description":"\u003cdiv\u003eWe bento-ver backwards to create a Frida storage system that plays nicely in your drawers and in the diaper bag. 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Plus, the removable silicone pouch is perfect for storing baby meds or must-haves.\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003ePORTABLE: Drawer-to-diaper bag storage system for baby's wellness essentials\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eLOADED: Stocked with NoseFrida + filters, MediFrida, Rectal Thermometer + removable pouch\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eSTACKED: Three layers with airtight lids that stack in any order\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eADJUSTABLE: Carry two or three layers together while on-the-go with the silicone strap\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eHANDLED: Silicone carrying strap for easier portability\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Default Title","offer_id":45752272453952,"sku":"500000667","price":40.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/6238\/3424\/products\/MMM_01.jpg?v=1690365147"},{"product_id":"breast-care-self-care-kit","title":"Breast Care Self Care Kit","description":"\u003cp\u003eThe Breast Care Self Care Kit is stocked with the breast tools to make stubborn clogged ducts + let-down lags a thing of the past. From a heated massager to reusable instant heat packs to breast sheet masks, you'll have everything you need to pamper your milky pair. Because the only thing sucking should be your baby. \u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eINCLUDES: 2-in-1 Lactation Massager, Instant Heat Breast Warmers (2 sets - 2 small + 2 large heat packs), Breast Mask for Lactation (2 sheets), Breast Mask for Hydration (2 sheets). \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eBREAST CARE ESSENTIALS: Breastfeeding tools for stubborn clogged ducts, let-down lags and tired, worn-out boobs. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eSELF CARE ROUTINE. Everything you need for a full breast care self care routine - Massage with 2-in-1 Lactation Massager, Heat with Instant Heat Breast Warmers, Treat + Soothe with Breast Masks for Lactation + Hydration. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eREGISTRY MUST-HAVE: Register for it, gift it, shop it for expecting + new moms\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eMORE FRIDA MOM: We create products that are just as effective as they are convenient nursing pillow, gummies, breast sheet masks and more to help you live your breast life. \u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Default Title","offer_id":45752294277440,"sku":"500000996","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/6238\/3424\/products\/1_BreastCareKit_1.jpg?v=1690365575"},{"product_id":"frida-mom-motherloaded-hospital-bag","title":"Frida Mom Motherload[ed] Hospital Bag","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Send stress packing with our complete labor + delivery, postpartum recovery and beyond-baby essentials bag. The s%*t a new mama will actually need for the hospital, thoughtfully curated and pre-packed, so she can skip the last minute dash. Our most comprehensive kit makes the perfect mom-forward shower gift to give and receive. \"}' data-sheets-userformat='{\"2\":14909,\"3\":{\"1\":0},\"5\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":14211288}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"6\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":14211288}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"7\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":14211288}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"8\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":14211288}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"12\":0,\"14\":{\"1\":2,\"2\":6184542},\"15\":\"Calibri\",\"16\":11}' data-mce-fragment=\"1\"\u003eSend stress packing with our complete labor + delivery, postpartum recovery and beyond-baby essentials bag. The s%*t a new mama will actually need for the hospital, thoughtfully curated and pre-packed, so she can skip the last minute dash. Our most comprehensive kit makes the perfect mom-forward shower gift to give and receive.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e•NEW MOM MUST-HAVE: Be motherhood prepared with the s%*t you'll really need\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e•LABOR + DELIVERY: Gown and Grip Socks\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e•POSTPARTUM RECOVERY REGIMEN: Peri Bottle, 4 Disposable Underwear, 3 Instant Ice Maxi Pads, 6 Postpartum Pads, 24ct Perineal Cooling Liners and Perineal Healing Foam\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e•BOOB, BODY, BABY CARE: Nipple Balm and Skip the Shower Wipes for mom. Frida Baby Nail Scissors, 5ct Nail Files and Hairbrush for baby\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e•PACKED AND READY: No last minute hospital bag packing needed\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Default Title","offer_id":46532170744128,"sku":"500001291","price":109.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/6238\/3424\/files\/FM_Neoprene_ecomm_2_992x.progressive_fbb33b93-6cac-4974-ae72-ff148982fab4.webp?v=1693322400"},{"product_id":"frida-baby-nosefrida-case-refills","title":"Frida Baby NoseFrida Case + Refills","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eMake sure your Snotsucker is always ready to boogie with the NoseFrida Case + Refills. 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