{"title":"The motherload of labor \u0026 recovery must-haves.","description":"\u003cspan data-mce-fragment=\"1\"\u003eKick that hospital bag packing list to the curb.  We’ve got you covered from first contraction to first postpartum bathroom trip.  Trust us, your vagina will thank you.\u003c\/span\u003e","products":[{"product_id":"disposable-high-waist-brief-underwear","title":"High-waist Disposable Postpartum Underwear (8 Pack)","description":"\u003cp\u003eMesh-free, mess-free recovery wear that stretches even more than you have, yet won’t roll down over the incision. Soft, seamless and breathable to keep pads (and everything else) in place, without squeezing or pulling.\u003cbr\u003e\u003cbr\u003eWEAR: High-Waist C-Section Disposable Postpartum Underwear is Step 2 in the Frida Mom 5-step Postpartum Recovery Regimen. \u003cbr\u003eSUPER STRETCHY ALL OVER: More flexible than your prenatal yoga teacher, these undies are designed to keep pads (and all other recovery layers) in place without compromising comfort.\u003cbr\u003eMADE OF MICROFIBER + SPANDEX: Super soft, breathable, mesh-free and latex-free (versus the uncomfortable, see-through, fishnet-like pair from the hospital).\u003cbr\u003eHIGH-WAIST BRIEF CUT: Designed to hold the layers of relief in place - with a higher waistband that won't roll down over your incision - starting with immediate postpartum recovery through the first 6 weeks of recovery.\u003cbr\u003eHOSPITAL BAG ESSENTIAL: Use after the first postpartum bathroom trips at the hospital and back at home.\u003cbr\u003eAVAILABLE IN 2 SIZES: Regular size: Waist 28\" - 42\"; Petite size: Waist 23\" - 34\"\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWHAT'S INSIDE:\u003c\/strong\u003e 8 high-waist briefs\u003c\/p\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Petite","offer_id":45593788416320,"sku":"500000796","price":8.79,"currency_code":"USD","in_stock":true},{"title":"Regular","offer_id":45593788449088,"sku":"500000798","price":8.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/6238\/3424\/files\/01_24_FridaBaby9631ready_hero_a9fce15f-89fb-4538-a4f9-e2238cbec66f_1.jpg?v=1697197377"},{"product_id":"upside-down-peri-bottle","title":"Upside Down Peri Bottle","description":"\u003cp\u003e\u003cspan\u003eToss the hospital peri bottle and get this bidet for your vajay. It's the MomWasher for relief and postpartum care down there. \u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eCLEANSE: The Upside Down Peri Bottle is Step 1 in the Frida Mom 5-step Postpartum Recovery Regimen\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eUPSIDE DOWN ERGONOMIC DESIGN: Specifically designed to be held upside down avoiding the dreaded hand-in-toilet situation - with a narrow angled neck for a continuous stream of relief right where mom needs it.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003ePORTABLE BIDET: Holds 10 oz of water and comes with a waterproof storage bag for on-the-go. Pro-tip: add 1-2 drops of witch hazel for extra soothing relief.           \u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eC-SECTION MAMAS: Clean your vagina and incisions without pressure.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eHOSPITAL BAG ESSENTIAL: Use during the first post-delivery bathroom trips at the hospital and back at home.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eCOLOR MAY VARY: We have launched a new color to match Frida Mom. If you receive a blue or pink Upside Down Peri Bottle, you're good to go\u003c\/span\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003eWHAT'S INSIDE: \u003c\/b\u003e\u003cspan\u003e1 peri bottle, \u003c\/span\u003e\u003cspan\u003e1 waterproof travel bag\u003c\/span\u003e\u003c\/p\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Gray","offer_id":45752316723520,"sku":"100001194","price":8.79,"currency_code":"USD","in_stock":true},{"title":"Pink","offer_id":45752316756288,"sku":"100000016","price":8.7,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/6238\/3424\/products\/UpsideDownPeriBottle2copycopycopy.jpg?v=1690366108"},{"product_id":"perineal-cooling-pad-liners","title":"Witch Hazel Perineal Cooling Pad Liners","description":"\u003cspan\u003eFull-coverage medicated pad liners, \u003c\/span\u003e\u003cspan\u003edelivering front-to-back cooling relief in a single sheet. Ditch the H discs and heal the deal.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eSOOTHE: Perineal Cooling Pad Liners are Step 4 in the Frida Mom 5-step Postpartum Recovery Regimen.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eFULL-COVERAGE RELIEF IN ONE PAD LINER: Covers the full length of most maternity \u003c\/span\u003e\u003cspan\u003epads and the perineal area to help reduce swelling and speed up healing, without any DIY padsicle crafting or disc layering.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eINSTANT AHHHHH: Get instant cooling pain relief from vag to tush. \u003cbr\u003ePRO TIP: pop in the fridge for even more cooling relief.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eNO HARSH CHEMICALS: Made with medicated witch hazel without dyes or fragrances.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eHOSPITAL BAG ESSENTIAL: Use after the first postpartum bathroom trips at the hospital and back at home.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWHAT'S INSIDE?\u003cspan class=\"gmail_default\"\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e24 pad liners\u003c\/span\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Default Title","offer_id":45593806897472,"sku":"100000153","price":7.14,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/6238\/3424\/files\/2_598906a8-2b66-4f3a-963a-ff2055a16316.jpg?v=1692799362"},{"product_id":"instant-ice-maxi-pads","title":"Instant Ice Maxi Pads","description":"\u003cspan\u003eGone are the days of adult diapers filled with ice chips. These ingenious 2-in-1 postpartum padsicles combine instant cold therapy + an absorbent pad in one super chill double-date for your vagina. \u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eCHILL AND ABSORB: Instant Ice Maxi Pads are Step 3 in the Frida Mom 5-step Postpartum Recovery Regimen\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eINSTANT COLD THERAPY: We built an instant crack-and-cool first aid ice pack right into absorbent maxi pads to deliver the recommended 20-minute therapy window, no freezer necessary.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eABSORBENT MAXI PAD: Each pad absorbs 260g of liquid, so you don't have to worry about leaks while you chill.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eLIKE SITTING ON A CLOUD: Super-soft top layer provides comfort in the perineal area and an option to use for soft cold therapy on a c-section incision. \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eFULL COVERAGE: Pad covers the entire perineal area from front to back with an adhesive back so it stays put.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eHOSPITAL BAG ESSENTIAL: Use after the first postpartum bathroom trips at the hospital and back at home.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\n\u003cdiv\u003e\n\u003cb\u003eWHAT'S INSIDE \u003c\/b\u003e8 instant ice pads\u003c\/div\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Default Title","offer_id":45593808044352,"sku":"100000149","price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/6238\/3424\/files\/4_406aebf2-1fdc-49a2-9135-e0139af4dace.jpg?v=1692796721"},{"product_id":"perineal-healing-foam","title":"Perineal Healing Foam","description":"\u003cp dir=\"ltr\"\u003eGet instant cooling pain relief from vag to tush with this witch hazel foam that absorbs into the sore spots, not the pad.\u003c\/p\u003e\n\u003cp\u003e\u003cspan id=\"gmail-docs-internal-guid-8f155b6c-7fff-1370-f157-17890f6ad96b\"\u003e\u003c\/span\u003eRELIEVE PAIN: Perineal Healing Foam is Step 5 in the Frida Mom 5-step Postpartum Recovery Regimen.\u003cbr\u003eCOOLING PAIN RELIEF: Foam gets where you need it to cover the entire perineal area from vag to tush. \u003cbr\u003ePRO TIP: pop in the fridge for even more cooling relief.\u003cbr\u003eREDUCE SWELLING: Infused with witch hazel to speed up healing of hemorrhoids and the entire perineal area.\u003cbr\u003eNO HARSH CHEMICALS: Made with medicated witch hazel without dyes or fragrances.\u003cbr\u003eHOSPITAL BAG ESSENTIAL: Use after the first postpartum bathroom trips at the hospital and back at home.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWHAT'S INSIDE\u003cspan class=\"gmail_default\"\u003e? \u003c\/span\u003e\u003c\/strong\u003eNet 5 fl. oz. witch hazel foam\u003c\/p\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Default Title","offer_id":45593808535872,"sku":"100000817","price":7.14,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/6238\/3424\/files\/2_e8039dbe-c239-4a82-9941-5220dd6b44c3.jpg?v=1697194485"},{"product_id":"postpartum-recovery-essentials-kit","title":"Postpartum Recovery Essentials Kit","description":"\u003cp\u003e\u003cspan\u003eThe bathroom recovery regimen you won't want to pee without. Contains everything you need to jump-start recovery during those first few visits to the bathroom.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eRECOVERY FOR EVERY BATHROOM TRIP: Each product delivers postpartum relief for the perineal area.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eEASY ACCESS CADDY: Keeps everything mom needs for each bathroom trip within reach. \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003ePOSTPARTUM RECOVERY REGIMEN: For postpartum care, this kit includes steps 2 - 5 of the Frida Mom 5-step Postpartum Recovery Regimen to cool, absorb, soothe and relieve pain in the perineal area. \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eREGISTRY GO-TO: This is the starter kit moms-to-be or new moms need to make it through those painful first few weeks of recovery.\u003c\/span\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003eWHAT'S INSIDE\u003c\/b\u003e\u003cbr\u003e\u003cspan\u003eDisposable Postpartum Underwear (4 pairs) - Size Regular, Waist 28\" - 42\" \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eInstant Ice Maxi Pads (4 pads)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003ePerineal Cooling Pad Liners (24 witch hazel liners)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003ePerineal Healing Foam (net 5 fl. oz.)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eToilet-top storage caddy\u003c\/span\u003e\u003c\/p\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Default Title","offer_id":45593809715520,"sku":"500000822","price":27.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/6238\/3424\/products\/EssentialsKit4_hero_b904e55e-07e4-445c-a7e8-6f4e9c078713.jpg?v=1690366023"},{"product_id":"hospital-bag-essentials-complete-kit","title":"Labor and Delivery + Postpartum Recovery Kit","description":"\u003cp\u003eThe kit for when s%*t gets real. This is the motherload of postpartum must-haves, from first contractions to first post-baby toilet trip. Just pack in your hospital bag and you're good to go!\u003cbr\u003e \u003cbr\u003e5-STEP POSTPARTUM RECOVERY REGIMEN: This kit includes all 5 steps of the Frida Mom Postpartum Recovery Regimen to cleanse, wear, cool and absorb, soothe and relieve pain in the perineal area.\u003cbr\u003ePERFECT GIFT FOR MOM-TO-BE: Perfectly packaged for registry and shower gifting for a mom-to-be.\u003cbr\u003eREGISTRY MUST-HAVE: This deluxe kit has everything mom needs for labor and delivery + postpartum.\u003cbr\u003e \u003cbr\u003e WHAT'S INSIDE\u003c\/p\u003e\n\u003cp\u003eDelivery and Nursing Gown (1 gown) - One Size, fits XS-XL\u003cbr\u003eLabor and Delivery Socks (1 pair)\u003cbr\u003eUpside Down Peri Bottle (1 peri bottle)\u003cbr\u003eDisposable Postpartum Underwear (4 pairs) - Size Regular, Waist 28\" - 42\"\u003cbr\u003eInstant Ice Maxi Pads (4 pads)\u003cbr\u003ePerineal Cooling Pad Liners (24 witch hazel liners)\u003cbr\u003ePerineal Healing Foam (net 5 fl. oz.)\u003cbr\u003eToilet-top storage caddy and carry case\u003c\/p\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Default Title","offer_id":45593810469184,"sku":"500000793","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/6238\/3424\/files\/500000793.jpg?v=1692800963"},{"product_id":"disposable-boy-short-brief-underwear","title":"Boyshort Disposable Postpartum Underwear (8 Pack)","description":"\u003cp\u003e\u003cspan\u003eMesh-free, mess-free recovery wear that stretches even more than you have. Soft, seamless and breathable to keep pads (and everything else) in place, without squeezing or pulling.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eWEAR: Disposable Postpartum Underwear is Step 2 in the Frida Mom 5-step Postpartum Recovery Regimen; pack in hospital bag for use after the first postpartum bathroom trips at the hospital and back at home.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eSUPER STRETCHY ALL OVER: More flexible than your prenatal yoga teacher, these undies are designed to keep pads (and all other recovery layers) in place without compromising comfort.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eMADE OF MICROFIBER + SPANDEX: Super soft, breathable, mesh-free and latex-free  (versus the uncomfortable, see-through, fishnet-like pair from the hospital).\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eFULL COVERAGE BOY BRIEF CUT: Designed to hold the layers of relief in place, starting with immediate postpartum recovery through the first 6 weeks of recovery.\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"gmail_default\"\u003eAVAILABLE IN 2 SIZES: Regular size: Waist 28\" - 42\"; Petite size: Waist 23\"\u003c\/span\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003eWHAT'S INSIDE\u003cspan class=\"gmail_default\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e8 boyshort briefs\u003c\/span\u003e\u003c\/p\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Petite","offer_id":45593813254464,"sku":"500000778","price":8.79,"currency_code":"USD","in_stock":true},{"title":"Regular","offer_id":45593813287232,"sku":"500000784","price":8.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/6238\/3424\/files\/3_85e27962-2d9a-4b14-a7f8-e08296bbe8ea.jpg?v=1692799051"},{"product_id":"perineal-comfort-cushion","title":"Portable Perineal Cooling Comfort Cushion for Hemorrhoids","description":"\u003cp\u003e​With ‘rhoids, swelling and even tearing, something as simple as sitting will be a real pain in the...butt. The Perineal Comfort Cushion provides a much-needed relief from vag to tush in a discreet go-anywhere pillow. Sit on the donut side to relieve pressure, or flip it over and insert the cold therapy gel pack (included) to reduce perineal pain and swelling. Go on and give yourself a seat [and sigh] of relief.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eTWIST, FOLD + GO: Cushion Auto-expands (no batteries or blowing required)\u003c\/li\u003e\n\u003cli class=\"a-spacing-small\"\u003e\u003cspan class=\"a-list-item a-size-base\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eCOMPACT + PORTABLE: Design discreetly goes wherever you go - one less pain in the butt\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-small\"\u003e\u003cspan class=\"a-list-item a-size-base\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eDONUT WORRY: Open “donut” space reduces pressure while sitting\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-small\"\u003e\u003cspan class=\"a-list-item a-size-base\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eVERY COOL: Reusable contoured gel pack to cool sore perineal areas\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-small\"\u003e\u003cspan class=\"a-list-item a-size-base\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eTWO SIDED: Donut side to relieve pressure, cold therapy side to reduce pain and swelling\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-small\"\u003e\u003cspan class=\"a-list-item a-size-base\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eINCLUDES: 1 Cushion, 1 Reusable Gel Cold Pack, 1 Machine-washable Cover\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-small\"\u003e\u003cspan class=\"a-list-item a-size-base\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003ePRO TIP: When using it for the first time, your new cushion might need some extra air, let it sit and expand.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-small\"\u003e\u003cspan class=\"a-list-item a-size-base\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eAUTO-EXPANDS: Give the cushion a couple of minutes to auto-expand\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Default Title","offer_id":45593830687040,"sku":"500000794","price":24.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/6238\/3424\/products\/Fridamomcushionpillow2.jpg?v=1690365860"},{"product_id":"prepare-to-push-perineal-massage-wand","title":"Prepare-to-Push Perineal Massage Wand","description":"\u003cstyle type=\"text\/css\" data-mce-fragment=\"1\"\u003e\u003c!--\ntd {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cp\u003eGet a handle on birth prep. Developed with an OB-GYN, our Prepare-to-Push Perineal Massage Wand helps you ace the stretch rehearsal to reduce your risk of tearing during delivery and impact your postpartum recovery. The perfect length to make reaching around the bump easy, a mirror to guide your massage, and a body-safe 100% silicone shell for hygienic massaging make this your 3rd tri side-kick. Just position your mirror, get comfortable and start massaging.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb data-mce-fragment=\"1\"\u003e• \u003c\/b\u003eBIRTH PREPARATION: Reduce your risk of vaginal tearing by comfortably reaching around your bump to massage and stretch your perineum. \u003cbr\u003e\u003cb data-mce-fragment=\"1\"\u003e• \u003c\/b\u003eEASY TO USE: A weighted handle for precise pressure control, an ideal length for reaching around the bump and a soft rounded edge help you perform your own massage. \u003cbr\u003e\u003cb data-mce-fragment=\"1\"\u003e• \u003c\/b\u003eDEVELOPED WITH AN OB-GYN: Backed by industry professionals. \u003cbr\u003e\u003cb data-mce-fragment=\"1\"\u003e• \u003c\/b\u003eBEGINNER FRIENDLY: Includes a mirror to guide your massage. \u003cbr\u003e\u003cb data-mce-fragment=\"1\"\u003e• \u003c\/b\u003eBODY-SAFE MATERIAL: Medical-grade 100% soft silicone outer shell for hygienic massaging.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Default Title","offer_id":45752245616960,"sku":"100001309","price":16.49,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/6238\/3424\/products\/FridaMom_Pregnancy_PerinealWand_1.jpg?v=1690364766"},{"product_id":"breastmilk-alcohol-detection-test-strips","title":"Breastmilk Alcohol Detection Test Strips","description":"\u003cdiv\u003eWhen you've had a drink or two, screen your breastmilk to be sure it's booze-free before nursing again. Just add a few drops of breast milk, wait two minutes and get peace of mind. The easy, reliable way to know if your milk is spiked. \u003cbr\u003e\n\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003ePEACE OF MIND: Easily test if your milk is booze-free and safe for baby\u003c\/li\u003e\n\u003cli\u003e2 MINUTE RESULTS: Fast detection results\u003c\/li\u003e\n\u003cli\u003eON-THE-GO OR AT HOME: Small \u0026amp; individually packaged so you can test wherever you are\u003c\/li\u003e\n\u003cli\u003eEASY TO READ: Simple \u0026amp; seamless detection results\u003c\/li\u003e\n\u003cli\u003eACCURATE: Accurate, science-backed results so you can skip pumping and dumping\u003c\/li\u003e\n\u003cli\u003eCONTENTS: 15 strips\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Default Title","offer_id":45752250958144,"sku":"100001399","price":13.39,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/6238\/3424\/products\/BreastMilkTestStrips.jpg?v=1690364874"},{"product_id":"postpartum-pads","title":"Postpartum Catch-All Pads","description":"\u003cp\u003eThere’s nothing low-key about postpartum discharge in those first few weeks after giving birth. We designed these super-absorbent maxi pads to catch all the blood clots, bladder leaks and everything in between that comes 1-2 weeks post baby's arrival - after a vaginal or C-Section delivery.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMAXIMUM ABSORBANCY: Ultra-flow protection with 6 layers\u003c\/li\u003e\n\u003cli\u003eINNOVATIVE SIDE WALLS: Designed with leakproof side walls to catch and hold all discharge\u003c\/li\u003e\n\u003cli\u003eFULL COVERAGE: Vag to tush coverage for extra comfort\u003c\/li\u003e\n\u003cli\u003eCASHMERE SOFT: Pillowy soft top layer for comfort + cushioning\u003c\/li\u003e\n\u003cli\u003eWATERPROOF: The bottom layer is a waterproof safety net\u003c\/li\u003e\n\u003cli\u003eNO BS INGREDIENTS: Made without fragrance, chlorine + die\u003c\/li\u003e\n\u003cli\u003eCONTENTS: 18 count\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eINGREDIENTS: wood pulp cellulose,* polyethylene, polypropylene, acrylic acid polymer sodium salt, water, spandex, polyurethane, polylactic acid,* calcium carbonate, adhesive, back release paper \u003c\/span\u003e\u003cspan\u003e*naturally (or plant) derived\u003c\/span\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Default Title","offer_id":45752264655168,"sku":"100001308","price":7.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/6238\/3424\/products\/PostpartumPads_01.jpg?v=1690364978"},{"product_id":"personal-pregnancy-care-kit","title":"Pregnancy Body Skincare Relief Set","description":"\u003cp\u003eFrom aching muscles to itchy, dry skin, there's a whole host of discomforts you'll endure throughout pregnancy. We've got the relief all in one handy kit to cool tired legs and feet, calm + hydrate dry skin and even prep your perineum for the big \"home stretch\" - AKA delivery day \u0026amp; beyond. \u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e• IN-SHOWER LOTION: Skip the after-shower lotion sesh + turn shower time into moisture time with Shea Butter + Grapeseed\u003c\/li\u003e\n\u003cli\u003e• STRETCH PREP BALM: Vitamin E helps skin work up its built-in elasticity to help reduce the appearance of stretch marks and eases stretching by moisturizing perineal skin\u003c\/li\u003e\n\u003cli\u003e• NO-FRICTION STICK: Glides on to reduce friction on the body\u003c\/li\u003e\n\u003cli\u003e• LEG + FOOT SWELL SPRAY: Brings instant cooling comfort + Vitamin E + Squalane\u003c\/li\u003e\n\u003cli\u003e• NO PHTHALATES + PARABENS: And no artificial fragrances, dyes or alcohol.\u003c\/li\u003e\n\u003cli\u003e• DERMATOLOGIST-TESTED: So you know it’s legit for your skin\u003c\/li\u003e\n\u003cli\u003e• NOT TESTED ON ANIMALS\u003c\/li\u003e\n\u003cli\u003e• INCLUDED: 6 oz Bump + Body In-Shower Lotion, 2.5 oz Stretch Prep Balm, 1.7 oz No-Friction Stick, 3.4 oz Legs + Foot Swell Spray\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Default Title","offer_id":45752264786240,"sku":"500001217","price":33.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/6238\/3424\/products\/01_PC_Kit_Ecomm_FOP.jpg?v=1690365001"},{"product_id":"perineal-belly-stretch-prep","title":"Stretch Prep Balm for Stretch Marks \u0026 Perineum - 2.5 oz","description":"\u003cp\u003eWhether you're trying to avoid stretch marks or helping those hard-working parts get set for delivery, the Stretch Prep Balm lets you level set the stretch from pregnancy to D-day. Nourishing emollients plus Vitamin E hook up to support skin’s elasticity where it counts. Plus the no-mess applicator and gel to oil formula makes application easy breezy.\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eLEVEL SET THE STRETCH: Vitamin E helps skin work up its built-in elasticity to help avoid stretchmarks and promote perineal stretching\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003ePERINEUM + STRETCH MARKS: Reduce the appearance of stretch marks and prep for perineal massages\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eSAFE + GENTLE: Specially formulated to be safe for pregnancy skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eNO MINERAL OR SYNTHETIC OILS: Using instead nourishing coconut oil, sunflower oil and beeswax\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eNO ADDED PHTHALATES OR SYNTHETIC FRAGRANCES: And never any added no synthetic fragrances, dyes, formaldehyde, or parabens either.\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eDERMATOLOGIST-TESTED: So you know it’s legit for your skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eNOT TESTED ON ANIMALS: Cruelty-free\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eNET WEIGHT: 2.5 ounces\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Default Title","offer_id":45752265113920,"sku":"100001303","price":8.7,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/6238\/3424\/products\/01_PC_StretchPrepBalm_FOP-LidOn.jpg?v=1690365024"},{"product_id":"friction-reducing-comfort-balm","title":"Pregnancy No-Friction Anti-Chafe Stick - 1.7 oz","description":"\u003cp\u003eWith pregnancy comes all sorts of parts rub up on each other and get all hot and bothered, from pits to boobs to thighs. The No-Friction Stick soothes and hydrates sweaty, chafed, and irritated skin, with tapioca starch to absorb moisture and Vitamin E to condition and nourish. It’s about time your skin got some chill time.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eSOOTHES + HYDRATES: Glides on to prevent chafing \u0026amp; friction on the body\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eNO STOP, JUST GLIDE: Easy applicator stick makes for easy on-the-go relief\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eALL OVER RELIEF: Great for underarms, under boobs \u0026amp; between the thighs\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eNO TALC + PHTHALATES OR PARABENS: And no fragrances or dyes either. Never tested on animals\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003ePREGNANCY SKIN SAFE: Recommended to use anytime during pregnancy, but especially during the 2nd and 3rd trimester\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eDERMATOLOGIST-TESTED: So you know it’s legit for your skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eNOT TESTED ON ANIMALS: Cruelty-free\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eNET WEIGHT: 1.7 ounces\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Default Title","offer_id":45752268521792,"sku":"100001300","price":8.7,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/6238\/3424\/products\/01_PC_NoFrictionStick_FOP-LidOn.jpg?v=1690365058"},{"product_id":"cooling-leg-spray","title":"Pregnancy Achy Legs + Foot Swell Spray - 3.4 oz","description":"\u003cp\u003eWhen your feet are getting their swole on and legs are feeling achy during pregnancy, slow their roll with the Leg + Foot Swell Spray. With Vitamin E + squalene, you can spritz on the cooling relief to help tackle the trifecta of third-trimester feet: crampy, swollen, and achy. Made with pregnancy-safe ingredients in a 360 spray, it'll be able to reach your toes even when you can't.\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eSOOTHES MUSCLES + RELIEVES SWELLING: Brings instant cooling comfort + Vitamin E + Squalene\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eEASY APPLICATOR: 360-spray lets you go the distance to reach your calves and feet, even if you can’t touch your toes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003ePREGNANCY SKIN SAFE: Safe and gentle for all trimesters, but especially recommended for the 2nd + 3rd tri when swelling is super common\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eNO PHTHALATES + PARABENS: And no fragrances, dyes or alcohol. DERMATOLOGIST-TESTED: So you know it’s legit for your skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eNOT TESTED ON ANIMALS: Cruelty-free\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eNET WEIGHT: 3.4 ounces\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Default Title","offer_id":45752268915008,"sku":"100001292","price":8.7,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/6238\/3424\/products\/01_PC_LegFootSpray_FOP.jpg?v=1690365076"},{"product_id":"c-section-recovery-kit","title":"C-Section Recovery Kit","description":"\u003cp\u003eThis kit is for you. Whether you planned a C-Section or not, your post-op bod deserves some special attention. A curated kit designed with C-Section mamas in mind, it includes every day-to-night essential you'll need for a smooth recovery from hospital to home.\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eINCLUDES 1 Upside Down Peri Bottle for bathroom trips, 4 Disposable C-Section Postpartum Underwear, 1 Postpartum Abdominal Support Binder, 10 Skip The Shower Wipes, 4 Silicone Scar Patches. Plus, keep it all together in the included Bathroom Essentials Bag and comfy Grip Socks.\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eNEW MOM MUST-HAVES: This prep kit includes every day-to-night essential mama needs for a smooth recovery from hospital to home.\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e•\u003c\/span\u003eSIZE: Latex-free microfiber Disposable C-Section Postpartum Underwear fits waist 28-42\", Postpartum Abdominal Support Binder fits waist 29-46\"\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eSOLD SEPARATELY: \u003cspan style=\"text-decoration: underline;\"\u003e\u003cspan style=\"color: #cb8bda;\"\u003e\u003ca style=\"color: #cb8bda; text-decoration: underline;\" title=\"C-Section Recovery Band\" href=\"https:\/\/frida.com\/products\/c-section-recovery-band\" target=\"_blank\"\u003eC-Section Recovery Band \u003c\/a\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Default Title","offer_id":45752270061888,"sku":"500001206","price":69.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/6238\/3424\/products\/CSection_Kit_1.jpg?v=1690365105"},{"product_id":"pain-strain-relief-tape","title":"Pregnancy Belly Tape for Pain + Strain Relief","description":"\u003cp\u003eYour second [supportive] skin. Pain + Strain Relief Tape gives you customizable relief for the round ligament, neck, shoulder + back pain that comes with carrying a human around for nine months.\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e•\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eMEDICAL GRADE ADHESIVE: for gentle removal on pregnant skin.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e•\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eWATERPROOF: Sticks through 3-day wear, even in the shower\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e•\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eMOM TAPE GUIDE: Scan the QR on packaging for a full how-to on wearing when, where and how.\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e•\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eTARGETED RELIEF: Customize your muscle support by adding tape where you're most sore, from head to toe.\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e•\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eDISCREET: Hide the neutral tape under your clothes vs bright KT Tape or bulk belly bands\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eREMOVE: Soak your tape using oil for 10 minutes\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/simplebooklet.com\/bellytape\" title=\"Maternity Tape Quick Start Guide\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cspan style=\"text-decoration: underline; color: #ee907b;\"\u003e\u003cspan style=\"text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"\u003eQuick Start Guide\u003c\/span\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Default Title","offer_id":47051698274624,"sku":"500001081","price":13.39,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/6238\/3424\/products\/Belly_Tape_1.jpg?v=1690365168"},{"product_id":"c-section-silicone-scar-patches","title":"C-Section Silicone Scar Patches","description":"\u003cp\u003eYou earned this scar. Now protect it. C-Section Silicone Scar Patches improve the look and feel of your scar by keeping it hydrated and protected. Each patch is 8\"\" long to cover your entire incision and is made with medical-grade silicone - the #1 Dermatologist recommendation for scar reduction treatments. Reuse each patch up to seven days + store extras in the included Extra-Patch Pouch Keep-Clean Case.\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003e• #1 DOCTOR RECOMMENDED: Medical grade silicone - the top dermatologist + plastic surgeon choice for scar reduction treatment. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003e• KELOID \u0026amp; HYPERTROPHIC SCARS: Treats and reduces redness + discomfort associated with this scar type \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003e• HYDRATING: Patches hydrate + protect scars to help improve their look and feel\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003e• WATERPROOF: Patches can be worn while bathing or swimming \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003e• C-SECTION SIZED: Each patch is 8 inches long to cover the entire incision\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003e• REUSABLE: Patch can be reused for up to seven days\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Default Title","offer_id":45752276287808,"sku":"500001096","price":20.09,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/6238\/3424\/products\/Silicone_Patches_1.jpg?v=1690365189"},{"product_id":"postpartum-abdominal-support-binder","title":"Postpartum Abdominal Support Binder","description":"\u003cp\u003eGive your insides some backup with the Postpartum Abdominal Support Binder. Designed with 3 adjustable straps to provide your core compression where you need it - so you can get moving after delivery whether by c-section or vaginal. Sit up, stand and sneeze without feeling like your insides are going to slip out!\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eCORE SUPPORT: Each strap can be tightened as much or as little to support where you need it most.\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eFLEXIBLE: Promotes mobility and movement with support\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eSIZE \u0026amp; MATERIAL: Outer fabric is made of keep-cool mesh, while inner fabric is a soft knit jersey. Fit ranges 29\" - 46\" waist size.\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eMOM MADE: Designed for post-op c-section or vaginal delivery - easy to self-adjust.\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eCARE: Wash by hand in cold water and hang to dry.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Default Title","offer_id":45752276713792,"sku":"500001066","price":23.44,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/6238\/3424\/products\/Abdominal_Binder_1.jpg?v=1690365203"},{"product_id":"c-section-recovery-band","title":"C-Section Recovery Band","description":"\u003cp\u003eThe support you need for Plan C. Our C-Section Recovery Band keeps you hands-free without worrying about your incision getting bumped. Plus, reusable Hot + Cold Packs slip into the belly + back pockets to relieve cramping, swelling, soreness, and inflammation. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003ePOST-OP COVERAGE: Full Front bumper protects incision from all sides\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eLAYERED PROTECTION: Soft knit inner layer cradles your incision scar + firm outer layer protects from bumps\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eTREAT YOURSELF: Front and back pockets to slip in targeted Hot + Cold Therapy HEAT THERAPY: Reusable heat pack reduces pain + soreness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eCOLD THERAPY: Reusable freeze pack treats swelling + inflammation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eCOMFORT FIT: Elastic strap adjusts from 22\" - 44\" to support your postpartum body.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Default Title","offer_id":45752278450496,"sku":"500001076","price":26.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/6238\/3424\/products\/Recovery_Band_1.jpg?v=1690365231"},{"product_id":"adjustable-keep-cool-pregnancy-pillow","title":"Adjustable Keep-Cool Pregnancy Pillow","description":"\u003cstyle type=\"text\/css\" data-mce-fragment=\"1\"\u003e\u003c!--\ntd {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cp\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"No matter how far along you are, finding a comfortable sleep position during pregnancy can feel near impossible. Give yourself some much-needed sleep with the Adjustable Keep-Cool Pregnancy Pillow. Step aside, static pillow shape! Twist, bend and squish into whichever position gives the support you need during the day + night.\"}' data-sheets-userformat='{\"2\":5057,\"3\":{\"1\":0},\"9\":0,\"10\":1,\"11\":4,\"12\":0,\"15\":\"Arial\"}' data-mce-fragment=\"1\"\u003eNo matter how far along you are, finding a comfortable sleep position during pregnancy can feel near impossible. Give yourself some much-needed sleep with the Adjustable Keep-Cool Pregnancy Pillow. Step aside, static pillow shape! Twist, bend and squish into whichever position gives the support you need during the day + night.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eADJUSTABLE: Jointed pillow can be twisted, bend and squished into C,I,L + U-shapes for the support you need throughout pregnancy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eCOOLING, BREATHABLE: Micro-bead filling allows heat to pass right on through.\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eCOMFORT FABRIC: Soft stretch on one side, non-stretch on the other for your choice of belly support\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003e2-IN-1 DESIGN: Short and long inner pillows offer unique all-over adjustability, twist or separate the adjustable band to find your ideal support.\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eCOMPACT - Adaptable design doesn't take up the whole bed and easy to store in bag for travel.\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e• \u003c\/span\u003eCARE: Machine wash cover in cold with like colors on gentle or delicate cycle. Do not use bleach or harsh detergents. Allow cover to dry completely before use. Do not iron.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Default Title","offer_id":45752278778176,"sku":"500001058","price":47.59,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/6238\/3424\/products\/Pregnancy_Pillow_1.jpg?v=1690365247"},{"product_id":"no-mess-nipple-balm","title":"No-Mess Nipple Balm","description":"\u003cp\u003eKeep your nips sealed. True story: You're probably going to get cracked, sore nipples while nursing. So you'll want a soothing solution to calm your milky pair. Our No-Mess Nipple Balm is the mess-free answer that seals in moisture to help hydrate. Balms away to chapped nips.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eNO-MESS APPLICATOR: hydrating salve for sore, broken nips without the mess.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eHOW-TO: Soften a pea size amount between your fingers and apply to the entire nipple area after each feeding or as needed. Use before showering to protect sensitive nipples and for extra soothing use with our Cracked Nipple Saline Spray.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eDESIGNED FOR BREASTFEEDING MOMS: No artificial fragrances, No added parabens + Gentle for mom, safe for baby. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eWHAT'S INCLUDED: 1.5 Fl oz of hydrating relief. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eMORE FRIDA MOM: We create products that are just as effective as they are convenient - lactation massager, heat breast warmers and breast sheet masks to keep milk flowing.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Default Title","offer_id":45752282480960,"sku":"100000617","price":7.14,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/6238\/3424\/files\/Nipple_Balm_1.jpg?v=1692800798"},{"product_id":"cracked-nipple-soothing-spray","title":"Cracked Nipple Soothing Spray","description":"\u003cp\u003eA[nip]erol Spritz. Saltwater soaks are a fave remedy but also a messy time suck. That's why our natural Cracked Nipple Saline Spray is easy + convenient, so you can soother sore nips in between feeding + on-the-go. You nurse your baby. We'll nurse your girls.\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eNO-MESS APPLICATOR: A soothing, sterile spritz for oh-so sore nips. No nipple dipping required. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eTREAT YOURSELF: At first sign of sore, cracked nips, spray directly onto the nipple area in between feedings. Simply air dry - no rising or patting required. Use before applying No-Mess Nipple Balm. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eDESIGNED FOR BREASTFEEDING MOMS: Made of simple salt + water. No need to rinse off before feeding + Gentle for mom, safe for baby. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eWHAT'S INCLUDED: 2 Fl oz of spray relief. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eMORE FRIDA MOM: We create products that are just as effective as they are convenient lactation massager, heat breast warmers and breast sheet masks to keep milk flowing.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Default Title","offer_id":45752282579264,"sku":"100000994","price":4.39,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/6238\/3424\/products\/810028770799_1.jpg?v=1690365273"},{"product_id":"sore-nipple-set","title":"Sore Nipple Set","description":"\u003cp\u003eEasy as 1, 2. That's it. Breastfeeding can take its toll on your nipples. So save your sore, fed up nips with a 2-step set made to soothe + hydrate. It's the ultimate nipple play. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eCRACKED NIPPLE SALINE SPRAY: 2 Fl oz of a soothing, sterile spritz for oh-so sore nips. No nipple dipping required. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eNO-MESS NIPPLE BALM: 1.5 Fl oz of a hydrating salve for sore, broken nips without the mess. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eBREAST CARE ESSENTIALS: Nip that pain in the bud while being safe for baby's lips. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eSELF CARE ROUTINE. Everything you need to treat + soothe milk makin' boobs. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eREGISTRY MUST-HAVE: Register for it, gift it, shop it for expecting + new moms \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eMORE FRIDA MOM: We create products that are just as effective as they are convenient, lactation massager, heat breast warmers and breast sheet masks to keep milk flowing.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Default Title","offer_id":45752282972480,"sku":"500001035","price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/6238\/3424\/products\/810028771376_1.jpg?v=1690365283"},{"product_id":"nursing-pillow-back-belly-warmers","title":"Nursing Pillow Back + Belly Warmers","description":"\u003cp\u003eHot [relief in a] flash. From postpartum uterine contractions while nursing (yeah, that's a thing) + C-section incision soreness to total backaches, your post-baby body could use a break. These reusable click-to-heat Back + Belly Warmers tuck into our Adjustable Nursing Pillow pockets for maximum nursing comfort. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCLICK-TO-HEAT RELIEF: Instant heat in 3 seconds for the lower back pain + postpartum uterine contractions - no microwave needed - super convenient.\u003c\/li\u003e\n\u003cli\u003e2 HEAT PACKS: One for lower backaches + one for postpartum uterine cramps + C-section soreness\u003c\/li\u003e\n\u003cli\u003eREUSABLE PACKS: Simply drop in boiling water to reactivate - up to 30 times. Heat lasts up to 20 minutes for each use.\u003c\/li\u003e\n\u003cli\u003eBACK TO FRONT RELIEF: Fits in the Frida Mom Adjustable Nursing Pillow Pockets\u003c\/li\u003e\n\u003cli\u003eDESIGNED WITH MOMS IN MIND: Flexible fit, non-toxic, BPA- + BPS-free\u003c\/li\u003e\n\u003cli\u003eWHAT'S INCLUDED: 1 set (2 heat packs) + 1 storage bag\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Default Title","offer_id":45752284676416,"sku":"100000144","price":10.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/6238\/3424\/products\/810028770959_1.jpg?v=1690365325"},{"product_id":"breast-care-self-care-kit","title":"Breast Care Self Care Kit","description":"\u003cp\u003eThe Breast Care Self Care Kit is stocked with the breast tools to make stubborn clogged ducts + let-down lags a thing of the past. From a heated massager to reusable instant heat packs to breast sheet masks, you'll have everything you need to pamper your milky pair. Because the only thing sucking should be your baby. \u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eINCLUDES: 2-in-1 Lactation Massager, Instant Heat Breast Warmers (2 sets - 2 small + 2 large heat packs), Breast Mask for Lactation (2 sheets), Breast Mask for Hydration (2 sheets). \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eBREAST CARE ESSENTIALS: Breastfeeding tools for stubborn clogged ducts, let-down lags and tired, worn-out boobs. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eSELF CARE ROUTINE. Everything you need for a full breast care self care routine - Massage with 2-in-1 Lactation Massager, Heat with Instant Heat Breast Warmers, Treat + Soothe with Breast Masks for Lactation + Hydration. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eREGISTRY MUST-HAVE: Register for it, gift it, shop it for expecting + new moms\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eMORE FRIDA MOM: We create products that are just as effective as they are convenient nursing pillow, gummies, breast sheet masks and more to help you live your breast life. \u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Default Title","offer_id":45752294277440,"sku":"500000996","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/6238\/3424\/products\/1_BreastCareKit_1.jpg?v=1690365575"},{"product_id":"breast-mask","title":"Breast Mask","description":"\u003cp data-mce-fragment=\"1\" data-live-text-setting=\"section.breast-care-self-care-step-4-left.block.c9f284a2-6051-4670-8fb0-83bb408f4bcb.title\" class=\"modular-section__paragraph text--large\"\u003eGive nursing boobs a well-deserved spa sesh with soothing Breast Sheet Masks. Choose from three treatments to take on three struggles.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cem\u003eFor Hydration helps nourish + soothe worn-out boobs with aloe vera, cucumber, honey + tea tree oil.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cem\u003eFor Lactation supports milk production during a dry spell with fenugreek + fennel.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cem\u003eFor Engorgement helps slow the flow when weaning or overproducing with cabbage, jasmine + sage.\u003c\/em\u003e\u003c\/p\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Breast Mask for Hydration","offer_id":45752294572352,"sku":"100000140","price":3.5,"currency_code":"USD","in_stock":true},{"title":"Breast Mask for Engorgement","offer_id":45752294605120,"sku":"100000142","price":3.5,"currency_code":"USD","in_stock":true},{"title":"Breast Mask for Lactation","offer_id":45752294637888,"sku":"100000141","price":3.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/6238\/3424\/files\/810028770621_1.jpg?v=1692797463"},{"product_id":"2-in-1-lactation-massager","title":"2-in-1 Lactation Massager","description":"\u003cp\u003eWhen you need to give your boobs a hand, the 2-in-1 Lactation Massager with adjustable modes gently brings warm vibrations to break up the milk traffic jam so you can get to the let-down faster + easier. Use the different sides + ends to help unclog stubborn ducts and empty breasts. It's about time your boobs got some good vibes.\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eINCREASE MILK FLOW: Vibration + heat bust through buildup + clogged ducts, and get milk flowing. Choose the mode you need to get the job done. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eRELIEVE CLOGGED DUCTS + ENGORGEMENT: The breast care tool to have on hand for pain-in-the-boob nursing + pumping moments and to prevent other symtoms and supply issues. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eDIFFERENT ENDS + SIDES: Help unclog stubborn ducts, pull out blocked milk and empty breasts. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003ePOCKET-SIZE + RECHARGEABLE. No batteries needed, just recharge with USB cord - even on-the-go! \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eWATER RESISTANT. Designed to be used for massages in the shower (when the flow won't go!).\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eWHAT'S INSIDE: 1 massager + 1 USB cord + 1 storage pouch\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Default Title","offer_id":46217980051776,"sku":"100000148","price":18.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/6238\/3424\/files\/810028771512_1.jpg?v=1692800325"},{"product_id":"instant-heat-breast-warmers","title":"Instant Heat Breast Warmers","description":"\u003cp\u003eThere's nothing more frustrating (or painful) than stubborn milk that just won't release. Instant Heat Breast Warmers are hands-free, reusable click-to-heat packs that warm your boobs to help speed up let-down and loosen blockages + clogged ducts. Use before or after nursing and while pumping to milk it for all it's worth.\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eCLICK-TO-HEAT RELIEF: Instant heat in 3 seconds that speeds up let-down and relieves clogged ducts - no microwave needed - super convenient. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003e4 HEAT PACKS - 2 SMALL + 2 LARGE: Small pack for targeted areas + on-the-go; Large packs for before + after nursing or pumping. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eREUSABLE PACKS: Simply drop in boiling water to reactivate - up to 30 times. Heat lasts up to 20 minutes for each use. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003ePUMP IT UP: Compatible with most breast pumps - use both small + large packs together while pumping to encourage milk let-down and reduce swelling\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eDESIGNED WITH MOMS IN MIND: Flexible fit, non-toxic, BPA- + BPS-free \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eWHAT'S INCLUDED: 2 sets (4 heat packs) + 1 storage bag\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Default Title","offer_id":45752295653696,"sku":"100000143","price":10.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/6238\/3424\/products\/810028770546_3.jpg?v=1690365630"},{"product_id":"adjustable-nursing-pillow","title":"Adjustable Nursing Pillow","description":"\u003cp\u003eFind the breast lap-to-latch position in just one pillow. The Adjustable Nursing Pillow has 3 interchangeable layers to help you find the right height for your size, plus different cushioning levels to cradle as much or as little as baby needs. Simply stack, adjust, latch + relax.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eREMOVABLE LAYERS: Find the right height from lap to latch - layer up (or down) to find your nursing sweet spot\u003c\/li\u003e\n\u003cli\u003eFIRM-TO-SOFT CUSHIONING: Adjust cushioning as baby grows - from when they need cradling to just the right support to no longer being a rolling risk\u003c\/li\u003e\n\u003cli\u003eT-SHIRT SOFT COVER: Easy to clean and machine washable\u003c\/li\u003e\n\u003cli\u003eA+ FOR C-SECTIONS: Wide opening and stay-in-place ergonomic design keeps pressure off of C-section incision\u003c\/li\u003e\n\u003cli\u003eDESIGNED WITH MOMS IN MIND: Inclined armrest reduces upper body tension, built-in cradle retainer reduces sliding + rolling while baby is learning to latch\u003c\/li\u003e\n\u003cli\u003eWHAT'S INCLUDED: 1 pillow + 1 removable backrest\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Frida | The fuss stops here.","offers":[{"title":"Default Title","offer_id":45752296210752,"sku":"500000811","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/6238\/3424\/files\/810028770522_1.jpg?v=1692796221"},{"product_id":"delivery-and-nursing-gown","title":"Delivery and Nursing Gown","description":"\u003cp\u003eWe've got you covered with this t-shirt soft gown for when it all goes down. Designed for easy nursing and skin-to-skin access in the front, and full-coverage comfort in the back, you'll look and feel better from first contractions to first photos. \u003cbr\u003e\u003cbr\u003eFULL-BACK CLOSURE: Full-length rear snaps for discrete coverage on the move and easy access for epidural or fetal monitor. \u003cbr\u003eFOLD-DOWN FRONT PANELS: Snaps to waist for skin-to-skin bonding time and easy nursing access. \u003cbr\u003eSUPER-SOFT, STRETCHY JERSEY MATERIAL: Ditch the starchy floral print hospital gown for this ultra-comfy gown with pockets (yes, pockets!). 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